I’d never heard of Kidstart until very recently.
It’s a cashback type website that puts the cashback on your purchases into your child’s bank account. A great way to save for your child’s future without even needing to think about it.
You pop in your card details and then any purchases your make with their list of suppliers automatically generates cashback.
You can even send a link to grandparents so they can have their cashback allocated to their grandchildren’s bank account. There is also an option to allocate fund equally across multiple children’s accounts.